UX & Digital Experience Strategy | E-Commerce | Inclusive Design Leadership

Lindsey Frantz is a seasoned UX and digital experience strategist with over a decade of expertise designing, optimizing, and scaling customer experiences across finance, telecom, clean energy, e-commerce, and hospitality.

Her career includes leadership and design roles at Verizon, Fantasy Interactive, Wondersauce, Rokkan, and Inspire, with a client portfolio spanning American Express, L’Oréal, Chick-fil-A, UrbanStems, Vitamin A, Slick Chicks, and Wyndham. Lindsey’s work combines user-centered strategy, e-commerce optimization, and accessibility best practices (WCAG/ADA) to deliver measurable improvements in engagement, conversion, and customer satisfaction.

Areas of expertise include:

• UX/UI leadership and digital transformation strategy

• E-commerce optimization (Shopify, Magento, AEM, Salesforce)

• Accessibility & inclusive design (WCAG/ADA compliance)

• Research-driven strategy (user flows, personas, competitive benchmarking)

• AI-enhanced design workflows (leveraging ChatGPT and related tools)

• Workshop facilitation, stakeholder alignment, and talent development

Lindsey strengthens ICG’s ability to advise and execute on digital transformation, e-commerce, and consumer experience initiatives. Her combination of strategic insight and executional excellence ensures clients not only envision but realize scalable, user-centered, and inclusive digital solutions.