Strategic Advisory Board Member

Multi-Market Growth, Branding & Consumer Experience

Shirley Jackson is a seasoned business leader with nearly 25 years of experience driving growth, operational excellence, and brand consistency across multi-location markets for Bath and Body Works. She brings to ICG a proven ability to lead high-performing teams, transform underperforming territories into top performers, and sustain customer loyalty through disciplined operations and unified brand execution.

Her expertise is grounded in four core strengths:

• Multi-Site Operations & Territory Performance Management – Leading large, geographically dispersed teams to exceed sales targets while maintaining operational discipline.
• Brand Positioning & Market Growth – Strengthening brand presence and market share through consistent execution, strategic planning, and data-driven decision-making.
• Customer Engagement Strategies – Designing and implementing approaches that foster loyalty, improve customer experience, and drive repeat business.
• Leadership Development & Team Building – Coaching and developing leaders to build strong pipelines for sustainable multi-market growth.

With a degree in Psychology, Shirley leverages a deep understanding of human behavior to motivate teams, manage change, and foster cultures that align with organizational values. Her ability to blend strategic vision with hands-on leadership makes her an invaluable asset to organizations navigating rapid growth and market expansion.