AI-Enabled Marketing Lead | Growth Strategist

Jamil is an accomplished marketing strategist and Fractional CMO who brings over 15 years of experience driving growth at the intersection of AI, digital media, and brand storytelling. He has led performance marketing transformations for DTC, B2B, and SaaS companies, leveraging cutting-edge tools to scale customer acquisition and optimize engagement across omnichannel campaigns. Notable highlights include:

• Leading digital transformation at Nutrisystem and Woop, driving millions in revenue through multi-platform campaigns.

• Designing AI-integrated growth systems at Tayst, incorporating behavior-based targeting and automated customer journey mapping.

• Supporting nonprofit and equity-focused organizations with brand strategy, martech consulting, and grassroots outreach. 

Jamil’s expertise spans full-funnel marketing—ranging from AI-powered content engines and SEO optimization to paid media, email/SMS workflows, and predictive analytics. He has designed and implemented marketing tech stacks that support scalable growth, particularly in startup and turnaround environments. Jamil’s creative and technical fluency makes him uniquely suited to lead go-to-market strategies, optimize marketing operations, and advise Innovance clients seeking to modernize their digital presence or leverage AI in practical, revenue-generating ways. He also plays a key role in shaping ICG’s internal branding, thought leadership, and growth infrastructure.